Joseph Hollander & Craft LLC

Website Redesign

My role: UI Design, Usability Testing, Usability Analysis

UI redesign for Joseph Hollander & Craft LLC enhanced professionalism and user engagement, featuring a refreshed logo and cohesive visual identity.

Website Redesign

My role: UI Design, Usability Testing, Usability Analysis

UI redesign for Joseph Hollander & Craft LLC enhanced professionalism and user engagement, featuring a refreshed logo and cohesive visual identity.

25% increase in user engagement

15% decrease in bounce rates

The website now reflects our professionalism and has become a valuable tool for connecting with clients.— Client Representative

About JH&C LLC

Joseph Hollander & Craft is a prominent law firm in Kansas City, specializing in criminal defense, family law, and employment law. The firm is known for its personalized client service and strong reputation in the legal community. Dedicated to delivering high-quality legal representation, they are trusted by individuals and businesses alike for their commitment to justice and effective solutions.

Project Overview

Joseph Hollander & Craft Attorneys approached with a clear objective: to elevate their online presence with a polished, intuitive, and modern website.

Our goal was to create a cohesive digital platform that seamlessly combines professional aesthetics with user-centric functionality. By restructuring the navigation and refining the information hierarchy, we aimed to improve accessibility, streamline user journeys, and ultimately, enhance engagement.

Design Journey

Discovery and Research

  • User Research

  • Competitive Analysis

Branding Refresh

  • Logo Redesign

  • Color Palette

UI Redesign

  • Homepage

  • Navigation

  • Practice Areas

Previous Design

Problems

New Design

What we improved

Style Guide+Logo

UI Design

  1. Outdated Design: The website lacked a professional appearance, diminishing credibility.

  2. Inconsistent Branding: The visual elements did not reflect the firm’s authority and expertise.

  3. Navigation Issues: Users struggled to locate essential information due to a cluttered layout.

What We Learned

  • Early user testing is critical for uncovering usability pain points.

  • Collaborative feedback ensures the final product aligns with client expectations.